Designing a book or booklet is a wonderful experience. It's important to maintain a visual theme that flows through the pages encouraging a reader to continue turning the pages.
Working with a client to develop a logo is challenging and rewarding. My goal is to visually reflect the purpose and image of the business in a design that is legible and distinguished.
Direct Mail is still a useful communication tool. The same design thinking for print can be applied to other forms of delivery.
When working on a promotion there are challenges to preparing the message for numerous applications and formats. In this case the graphics and message for the web banner must communicate quickly.